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Market penetration - intensification strategies - corporate level str… str penetration

When hotels in the STR Census Database do not report data to STR, published rates .. Occupancy Index/Market Penetration Index (MPI) - Measures a hotel's.

“the” owner in the STR database a company must have majority (51% or .. OCC (Penetration) Index –– An index designed to measure a hotel's share of the.

MPI is a calculation to measure your hotel´s occupancy compared to the average market occupancy levels (also referred to as market share). This tool helps the hotel to see its position and performance in proportion to the competitors and the market in general. Fair Market Share.

Measures a hotel's Occupancy (Occ) performance relative to an aggregated grouping of hotels (i.e., competitive set, market, submarket). If all things are equal, .

Answers to the questions STR most frequently receives regarding the hotel and hospitality industry. How do I calculate market penetration index (MPI)?.